Finmark out of the box KPIs:
New Customer
Total Customers
Custom KPIs:
ARR - MRR * 12
Revenue.MRR.Total*12
Customer Retention Cost - Total Customer Success Expenses / Number of Active Customers
(Expenses.CustomerSuccess.Total+Payroll.SalesMarketing.CustomerSuccess.Total)/Customers.Total
Conversion Rate - New Customers / Total Leads
Customers.New/Custom.TotalLeads
NOTE: This includes a step of creating a custom variable for your total leads
Lead Velocity Rate - (Leads in Current month - Leads in prior month / leads in prior month)
(Custom.TotalLeads-Custom.TotalLeads[-1])/Custom.TotalLeads[-1]
NOTE: This will provide value when updating your actual lead counts vs forecasted lead generation.