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All CollectionsRevenue - Forecasting & Growth Engines Forecasting Revenue
Model Revenue based on a Custom Number of Customers or Purchases Over Time
Model Revenue based on a Custom Number of Customers or Purchases Over Time

Learn how to model revenue based on a custom number of customers or purchases over time in Finmark.

Updated over 2 years ago

Overview

Drive revenue streams based on forecasted counts of new customers or purchases per-month

This driver applies to the following revenue stream types:

  • Subscription customers

  • One-time purchases

Add a Base Customers or Purchases (monthly growth) Revenue Driver

To drive revenue based on month-over-month growth of base customers or purchases:

1a: If you are creating a Subscription customer-based revenue stream, first add a product with the Subscription frequency selected.

1b: If you are creating a One-time Purchase-based revenue stream, first add a product with a One-time frequency selected.

2: Navigate to the Revenue page in the Finmark console.

3: Click + Add > Revenue Stream and then enter a Revenue Stream Name.

4: Select the Custom number of customers over time from the Revenue Driver dropdown menu.

5: Select a Pricing Plan.

6: Enter the number of paying customers you expect to acquire each month across the pricing plan.

7: Click Add.

8: Repeat steps 2-7 until you have added revenue drivers for each product.

That’s it! You can now forecast your revenue stream based on your subscriber or purchase growth assumptions.

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