Overview
Sales-led revenue drivers forecast ramp time assumptions for specific sales roles, including quotas, ramp time, and attainment.
This driver applies to the following revenue stream types:
Subscription customers
One-time purchases
1: If you are creating a Sales-led revenue stream, you must have an existing Sales Employee. Review or add your Sales team members on the Employees page.
2: Navigate to the Revenue page in the Finmark console.
3: Click + Add > Revenue Stream.
4: Select the product(s) associated with this revenue stream, and then select Sales-led Conversions from the Revenue Driver dropdown menu.
5: Enter the Acquisition Start Date and End Date (if any).
6: Assign the Role, such as:
BDR
Account Executive
Sale Director
7: Enter the Annual Quota for all sales team members in the assigned role.
8: Enter the Sales Rep Ramp Time. (i.e., expected number of months for employees in the selected role to reach full sales momentum)
9: Enter the expected percentage of Quota Attainment for the selected role.
10: Enter the expected percentage of % Attainment During Ramp. (The expected estimate of how quickly new hires in this role will be fully productive.)
11: Enter the percentage of paying subscribers you expect to acquire in the initial month across the selected pricing plans. (The distribution of your paying customers must add up to 100%.)
12: Click Add.
That’s it! You can now view your revenue stream forecast based on your sales performance assumptions.